A new book, Like, Follow, Subscribe, delves into the growing phenomenon of family influencers and raises concerns about the potential impact on children. Author Fortesa Latifi explores the motivations behind parents who choose to monetize their children's lives through social media content creation, prompting a critical examination of the practice.

The book investigates the allure of becoming a family influencer, a trend where parents share aspects of their family life – from daily routines to vacations – on platforms like Instagram, TikTok, and YouTube, often with the goal of securing brand sponsorships and advertising revenue. Latifi's work doesn't explicitly assign blame but rather seeks to understand the complex dynamics at play and the potential consequences for the children involved.

Like, Follow, Subscribe isn't a condemnation of all family content online. Instead, it aims to spark a wider conversation about the ethics of portraying children’s lives for commercial gain. The book considers the pressures faced by parents seeking online validation and financial opportunities, alongside the potential for children to experience a loss of privacy, emotional distress, or a skewed perception of reality due to constant documentation and public scrutiny.

Latifi’s research reportedly includes interviews with family influencers and experts in child psychology, providing a multifaceted perspective on the subject. The book's release comes at a time of increasing scrutiny of social media's impact on children and families, with growing concerns about mental health and online safety.