Nvidia is expanding its artificial intelligence capabilities through a new agreement with Groq, the companies announced. Nvidia has secured a “non-exclusive” license to Groq’s technology, signaling a significant move in the competitive AI landscape.

The deal also involves a substantial talent acquisition for Nvidia. Jonathan Ross, Groq’s founder and a key figure in the early development of Google’s AI chip program, will be joining Nvidia. Sunny Madra, Groq’s President, and other members of Groq’s engineering team are also expected to transition to Nvidia.

Groq has gained recognition for its unique approach to AI processing, utilizing a “tensor streaming” architecture designed for exceptionally fast and predictable performance. This contrasts with the more traditional GPU-based architectures commonly used in the industry. Nvidia’s decision to license Groq’s technology indicates an interest in exploring and potentially integrating these alternative processing methods into its own offerings.

The move comes as Nvidia and other major technology companies are engaged in a fierce race to dominate the AI market. Recent weeks have seen a flurry of acquisitions and partnerships as companies seek to secure access to cutting-edge AI technologies and talent. Nvidia’s latest actions underscore the importance of both technological innovation and strategic talent acquisition in this rapidly evolving field.